Ford and its eSports subbrand Team Fordzilla have partnered with Next Level Racing to develop a sim racing rig for fans of the blue oval. Premiering at gamescon 2022, in Cologne, Germany, the seat is inspired by the Ford GT.
“It’s fantastic to be associated with a leader in sim racing technologies like Next Level Racing and shows just how far Team Fordzilla has come in a relatively short period of time,” said Emmanuel Lubrani of Team Fordzilla. “Hopefully gamers using these new products will feel more immersed in what we’re trying to do as well as their game, but most of all they use them to have fun.”
The seat and the frame are sold separately as the GTElite Ford GT Edition cockpit and the ES1 Seat Ford GT Edition. The blue anodized frame of the cockpit features laser-etched Ford branding and allows for ample position adjustments for racers of all sizes.
The seat, meanwhile, includes Team Fordzilla labeled seatbelts, a Ford GT and Team Fordzilla-branded anti-slip floor mat, and a Ford GT logo embossed on the headrest.
More importantly, it is designed for excellent ergonomics and has been made specifically for sim racing. The seat is wide enough for gamers with a 42-inch (107 cm) waist, and is strong enough to support up to 250 kg (551 lbs).
“Partnering with Ford to introduce a GTElite Ford GT Edition cockpit shows the combined commitment between both companies to further grow the sim racing community,” said Hess Gah, CEO of Next Level Racing. “The Ford GT brand is iconic in motorsports and we are thrilled to have the opportunity to provide Ford fans globally with a showpiece cockpit to feature in their homes, in the brand they love.”
The seat and frame are compatible with all major brands of sim racing steering wheels, pedal boxes, and shifters. The seat, meanwhile, can be used in any cockpit that supports side-mounted seats.
The seat and cockpit will make their public debuts at gamescon 2022, which started on August 24 and runs until the 28th. They will be available for sale starting in the second half of October through Next Level Racing’s retail partners.